一、项目名称：大昌集团网约车平台
I. Project Name: ride-hailing platform of Tai Cheung Holdings Limited
二、申报单位：山西大昌网约车服务有限公司
II. Application unit: Shanxi Tai Cheung Ride-hailing Service Co., Ltd.
三、申报单位简况
III. Profile of applicant unit
山西大昌网约车服务有限公司，成立于2017年，公司隶属于山西大昌汽车集团，主营业务为乘用车与互联网相结合的新型产业链出行平台，平台提供出租车召车、专车、快车、顺风车、城际车等全面出行服务。
Shanxi Tai Cheung Ride-hailing Service Co., Ltd. was established in 2017 and is affiliated to Shanxi Tai Cheung Holdings Limited .Its main business is a new platform of industrial chain of travel platform combining the Internet. The platform provides taxi car, special car, express car, hitchhiking, intercity car and other comprehensive travel services.
大昌网约车平台利用大昌集团全省百家汽车服务网点的渠道优势，运用大数据智能化为乘客和司机提供便捷、优质的服务。平台功能多元化，为社会开放便利的汽车电商平台、另外提供汽车售后、保险、维修、保养、救援、小件货运等完善的配套服务。
Tai Cheung ride-hailing platform utilizes the channel advantages of 100 auto service outlets of Tai Cheung Holdings Limited in the province and uses big data intelligence to provide convenient and high-quality services to passengers and drivers. The platform has diversified functions including offering convenient automobile e-commerce platform for the society and providing complete supporting services such as after-sales, insurance, repair, maintenance, rescue, and small-size freight transportation.
四、项目概况
IV.  Project profile
（一） 项目内容
IProject Contents
大昌网约车平台作为大昌第二集团军重点项目，将建立最强大的优质租赁客户数据，打造最强互联网租车运营平台，依托互联网技术及云战略实现服务转型，建立汽车共享、汽车租赁电商平台，实现线上租车、线上购车、车辆共享。实现重资产汽车租赁业务向轻资产互联网经营模式转型。将云技术与租车业务无缝融合，利用大数据提供企业级的汽车共享服务，为个人客户提供随时随地的便捷用车服务。
As the key project of the second army group of Tai Cheung, Tai Cheung ride-hailing platform will establish the most powerful high-quality data of leasers, build the strongest operation platform for Internet car rental, rely on Internet technologies and cloud strategies to realize service transformation, establish the e-commerce platform for car sharing and car rental and realize the goal of online car rental, online car purchase, and vehicle sharing. It will also realize the transformation of car leasing business of heavy assets to internet business model of light assets. It will seamlessly integrate cloud technology with car rental business and use Big Data to provide enterprise-class car sharing services, and provide individual customers with convenient car service anytime, anywhere.
（二） 项目投资估算：总投资20000万元，拟引资10000万元。
II Project Investment Budget: The total investment is 200 million yuan, and it is planned to attract 100 million yuan.
（三） 阶段性实施方案：第一阶段（2018.10-2018.12）：长租业务为主，组建外拓团队；第二阶段（2019.1-2019.6）：长租业务稳定开展，以租代购新模式开始正式布局。
III Phased Implementation Plan: The first phase 2018.10-2018.12: mainly focus on long-term leasing business and form extension team. The second phase 2019.1-2019.6: The long-term lease business is stable, and the new model of replacing purchase by leasing begins. 
（四） 项目配套条件：目前项目场地、车辆、人员等配套已完备，正在进行平台完善和市场推广。
IV Supporting terms: At present, the site, vehicles, personnel and other supporting facilities have been completed, and the platform improving and market promotion is underway.
（五） 项目市场预测及效益分析：
V Marketing forecast and efficiency analysis
长租市场虽然发展时间最长，但由于其发展更依赖线下资源，区域性特征显著，市场内中小型企业数量较大，未出现全国性、绝对领先企业，市场较为分散。
Although the long-term rental market has the longest development time, its development is more dependent on offline sources, and regional characters are remarkable. The number of small and medium-sized enterprises in the market is large, and there are no national and absolutely leading enterprises, and the market is relatively scattered.
对于短租市场而言，市场成熟度最高，以全国性连锁企业为主，尤其以神州、一嗨、首汽为代表的头部企业，在短租市场规模占比较高，已形成较大的规模优势。分时租赁市场起步最晚，绝大多数企业以单个城市或几个城市市场为先导，暂未出现超大型企业。
For the short-term rental market, the market maturity is the highest. It mainly consists of national chain enterprises, and especially for the leading enterprises represented by China Auto Rental, ehi and iZU. The leading enterprises have relatively high scale in the short-term rental market and have formed large Scale advantages. The time-sharing leasing market started at the latest, and most enterprises took the lead in a single city or several urban markets, and no super-large enterprises appeared.
五、项目进展情况
V. Project process 
（一）政策：符合国家、产业政策及山西省产业规划；
1 Policy: in line with national and industrial policies and Shanxi Province industrial planning
（二）项目前期进展情况：项目发展规划已经确定，目前正在进行市场拓展。
II Early-stage process: The project development plan has been confirmed and the market expansion is currently underway.
六、拟引资方式：合资、合作。
Scheduled means of investment introduction: joint venture, cooperative
七、申报单位联系方式
VII. Contact of Application unit:
地址：太原市小店区龙城大街75号鸿泰国际大厦东楼12层。
Address: 12th Floor, East Building, Hongtai International Building, No. 75 Longcheng Street, Xiaodian District, Taiyuan City.
联系人：崔峻
Contact: Cui Jun
手机：15581818999
Mobile: 15581818999